Peltolan Blue Cheese: Innovative Brand and Packaging Design

Introduction

Previously, Peltolan Blue Cheese lacked a distinct brand identity and was simply shrink-wrapped and labeled with a barcode sticker. Recognizing the opportunity to create something extraordinary, PACKLAB embarked on a journey to give this cheese a new lease of life. The result is a packaging design that not only showcases the quality of the product but also positions it as a premium Finnish blue cheese.

Body

The key inspiration behind the design of Peltolan Blue Cheese was the Finnish nature and its cultural significance. Taking the concept of a "slice of nature" literally, PACKLAB created a stackable structure that forms a birch tree. This approach not only offers impressive merchandising opportunities but also instantly differentiates the brand from its competitors.

The front of the packaging features a design that communicates the natural refined wood, symbolizing the refinement of the cheese-making process. Within the natural wood grains, hidden illustration details can be discovered, adding to the story that consumers embrace when they invite this product into their homes. This holistic approach to product development has resulted in a unique and premium tactile packaging experience.

Design Specifications

The packaging for Peltolan Blue Cheese is made using Stora Enso CKB 480g/m2 Carton Cover and APET Plastic Tray. These materials not only ensure the durability and protection of the product but also contribute to the overall aesthetic appeal of the design.

Conclusion

Peltolan Blue Cheese, with its innovative brand and packaging design, has successfully positioned itself as a premium Finnish blue cheese. The incorporation of Finnish nature and cultural elements in the design not only adds a unique touch but also creates a strong connection between the product and its consumers. This design has received recognition and was awarded the Silver A' Design Award in 2014, showcasing its outstanding expertise, innovation, and remarkable level of excellence.